How to Build a Competitor Pricing Change Monitor That Alerts You When a Rival Updates Their Pricing Page

Your competitor just dropped their price by 30% and added a free tier. You found out when a prospect said "I saw they now offer that for free" — three weeks after it happened. Pricing changes are some of the highest-signal competitive events in B2B markets. A price cut means they're under pressure. A new free tier means they're repositioning. A plan removal means something isn't converting. Every one of these is an opportunity to update your positioning, arm your sales team, or reach out to churned accounts. But most companies have no system for catching this signal. You refresh the competitor's pricing page manually when you remember, or hear about it from a prospect during a call. By then, the window has already passed. This post shows you how to build an automated monitor that watches competitor pricing pages daily and fires a Slack alert the moment something changes — for under $8/month. The Gap in Your Competitive Stack Here's what existing tools charge for this capability: Crayon