How to Build a Brand Mention Tracker with Web Scraping

Knowing when and where your brand gets mentioned online is crucial for reputation management, competitive analysis, and PR. Commercial tools like Mention or Brand24 charge hundreds per month. Let us build our own brand mention tracker with Python. Why Track Brand Mentions? Reputation management — respond to negative mentions before they spiral PR monitoring — know when media covers your brand Competitive intelligence — track competitor mentions too Customer feedback — find unsolicited reviews and opinions Link building — find unlinked mentions for SEO outreach Architecture Overview Our tracker will: Monitor Google search results for brand mentions Scrape news sites and forums Check social media platforms Analyze sentiment of mentions Send alerts for new or negative mentions Setting Up pip install requests beautifulsoup4 pandas textblob schedule Core Brand Mention Scraper import requests from bs4 import BeautifulSoup from dataclasses import dataclass from datetime import datetime from t