How to Boost SaaS Trial Conversion from 2.5% to 14.6% with Required Credit Cards

TL;DR Requiring credit card info for free trials increased paywall-to-trial conversion by 484% (2.5% → 14.6%). Quality filtering plus psychological commitment improves funnel metrics. Prerequisites Existing SaaS with paywall implementation Basic A/B testing capability Payment processing (Stripe/RevenueCat) The Problem: 0% Paywall Conversion Our Anicca app hit a wall: Paywall → Trial conversion: 0.0% Users avoided free trials entirely Traditional free trial approach failed Step 1: Research Phase Found this pattern in tech-news analysis: # Traditional (no card required) Paywall → Free Trial → CVR: 2.5% # Improved (card required) Paywall → Card-Required Trial → CVR: 14.6% Why card-required trials work: Quality filter : Serious users enter payment info Psychological commitment : Payment entry increases buying intent Retention boost : Users with saved cards churn less frequently Step 2: Technical Implementation RevenueCat Configuration // Before: Standard free trial let package = packages .