How to Acquire Active Users (DAU, WAU, MAU) in Web3

Getting active users demands a collaborative effort across marketing, product, and user support. Key engagement metrics - Daily, Weekly, and Monthly Active Users (DAU, WAU, MAU) - measure user interaction and reflect your product’s value. This guide explains how to calculate and interpret these metrics, leverage insights for growth, and apply 8 strategic tactics to boost Web3 user engagement. What is an Active User in web3? A Web3 active user is someone who meaningfully interacts with a decentralized app (dApp) within a given timeframe. Different platforms set their own engagement criteria, typically including Web2 social media interactions, transactions, and other onchain activities. Key Active User Metrics Daily Active Users (DAU): Unique users engaging daily, often estimated as MAU ÷ days in the month. Weekly Active Users (WAU): Unique users engaging within a week, calculated similarly but weekly. Monthly Active Users (MAU): Unique users interact monthly, counted only once despite r