How many tool categories are too many on a homepage?

When I first built AllInOneTools, I made a simple decision: Add more categories → help users find tools faster. So I kept adding. Image tools PDF tools SEO tools Converters Calculators Security tools Social tools Eventually… I had 12 categories on the homepage. At first, it felt complete. But then I started questioning something: Does more categories help users… or overwhelm them? What users actually do Most users don’t explore everything. They scan. They try to spot their category instantly . If they see it → they click. If they don’t → they hesitate. And hesitation is dangerous. The real trade-off More categories means: ✔ Better coverage ✔ Easier tool discovery But also: ❌ More cognitive load ❌ More visual complexity At some point… More becomes worse. What I’m testing now I’m experimenting with: • Showing fewer categories • Showing clearer categories • Showing more tools inside each Instead of just adding more sections. Because clarity matters more than quantity. Curious how others a