How I Handle Mismatched Data Across Shopify, QuickBooks, and 3 Other Systems

If you run a business that touches more than two platforms, you already know the problem. Shopify calls it an "order." QuickBooks calls it an "invoice." Your CRM calls it a "deal." They all represent the same transaction, but none of them agree on the ID, the field names, or even the dollar amount after fees and tax adjustments. I am Parker Gawne, founder of Syntora , and this is one of the most common problems I solve for clients. Not the kind of problem where you install a Zapier integration and walk away. The kind where you have thousands of records drifting out of sync across five systems and no one knows which version of the truth is correct. Here is how I build reconciliation pipelines that actually work. The Real Problem: No System Agrees on Anything Consider a typical e-commerce operation. You might have: Shopify for orders and products QuickBooks Online for invoices and accounting a CRM (HubSpot, Salesforce, etc.) for customer records Plaid for bank transaction matching a ship