How I Built 7 Free Marketing Tools for Contractors (and What I Learned)

A technical breakdown of building a free tool suite that helps home service businesses get more customers — using Vercel, Stripe, and Resend. If you run a plumbing, HVAC, roofing, or landscaping business, marketing probably isn't your thing. You're great at your trade, but "getting more customers" feels like a mystery. I've spent years working with contractors and noticed the same problems over and over: no follow-up system, no review strategy, no way to estimate jobs quickly. So I built a free toolkit to solve these problems — and open-sourced the templates on GitHub. Here's the technical breakdown and what I learned. The Problem Most contractor marketing advice is generic garbage: "post on social media!" or "run Google Ads!" What contractors actually need are specific scripts, templates, and tools they can use today. Not a 47-page marketing strategy — a text message they can copy-paste to follow up with a lead. What I Built 1. Follow-Up Message Generator The tool: Select your trade,