
Google Analytics, SaaS, or Self-Hosted? How I Chose My Analytics Stack
Why I need user analytics In previous parts of this series, I already introduced Pausen Games, my little browser game portal. When developing any digital end-user product, the core questions for me are: How many Daily Active Users (DAU) do I have? What is their demographics (country, browser language)? What technology do they use (desktop/mobile, OS, browser)? How engaged are they (session length, retention)? With this specific product, the following additional questions are relevant to me: Which games do my users play most? What are my games' completion rates? Which other features like profile view, highscore view etc. are they using? To answer these questions, user analytics platforms can be used to track and aggregate user behavior in event databases and to visualize relevant metrics in beautiful dashboards. Defining requirements before picking a tool To understand my choice, it is relevant to discuss my context and preferences. In this project, I am a solo developer with limited bu
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