Google AI Mode Ads: What Advertisers Must Prepare For Now

Google AI Mode Ads Are Coming: What Advertisers Need to Do Right Now Google's AI Mode just crossed 100 million monthly active users in the U.S. and India, with 75 million people using it daily. And now Google is turning it into a full advertising platform. According to Search Engine Land's reporting , the company is testing new ad formats like Sponsored Deals and Direct Offers that appear directly inside AI-generated responses. For anyone running paid search campaigns, this isn't a distant future scenario. It's happening now, and the advertisers who prepare first will have a real advantage. What Happened: Google AI Mode Ads Become Reality The timeline tells the story clearly. In late 2025, Google reportedly hit a "code red" moment as ChatGPT and other AI search tools started pulling users away from traditional search. By March 2026, Google SVP Nick Fox outlined a three-part AI ads framework : AI-improved ad predictions, new advertiser tools including creative generation, and ads embedd