Generative Engine Optimization (GEO): New SEO for AI

Originally published on konabayev.com Direct Answer: Generative Engine Optimization (GEO) at a Glance Generative Engine Optimization (GEO) is the practice of structuring content so AI systems, Google AI Overviews, Perplexity, ChatGPT, and Microsoft Copilot, extract and cite it in generated answers. Unlike traditional SEO, which targets ranking algorithms, GEO targets language models selecting passages to quote. AI Overviews now appear in a significant share of Google searches, reducing organic click-through rates by up to 58% when present. Generative Engine Optimization (GEO) is the practice of structuring and writing content so that AI-powered search engines, including Google AI Overviews, Perplexity, ChatGPT with search, and Microsoft Copilot, extract and cite it in their generated answers. It is the fastest-growing discipline in digital marketing in 2026, and most B2B marketers are still ignoring it. What is Generative Engine Optimization (GEO): The New SEO for AI Search? GEO means