From “Launch” to “Dead Market”: My 10 Listing Red Flags You Won’t Ignore

There’s no romance in listings. An exchange launches your market - and a market lives on two things: liquidity and trust in the rules of the game. If, in the first days, the order book is thin, spreads are wild, and token supply comes in waves - traders leave, marketing won’t save you, and the asset ends up as “dead weight.” Below are 10 red flags that most often kill your chances already at the conversation stage. 1) No clear Market Making plan (or “we’ll find an MM later”) If you can’t explain who is quoting both sides and how, what depth you’re targeting, and how you control the spread - the exchange sees future chaos. A hint on how platforms think: even top players like Binance tweak Market Making incentives where books are already deepest - on key USD/fiat pairs. Why? Because they’re fighting for trading quality in the most profitable directions, not “saving” every new asset. So going in without an MM plan is asking the exchange to do for you what isn’t their priority. 2) You have