From Invisible to Cited: How One Website Improved Their GEO Score from 23 to 87

By William Wang, Founder of GEOScore AI This is the story of how a mid-sized B2B SaaS company went from being completely invisible to AI search engines to being regularly cited by ChatGPT, Perplexity, and Google's AI Overviews — in 8 weeks. The company (which asked to remain anonymous) sells project management software. They had strong traditional SEO — ranking on page 1 for several competitive keywords. But when they tested queries about their product category in ChatGPT and Perplexity, they were never mentioned. Their competitors were. The Starting Point: GEO Score 23/100 When they ran their first scan through GEOScore AI , the results were sobering: Overall GEO Score : 23/100 (Grade: F) AI Crawler Access : Blocked — robots.txt was blocking GPTBot, ClaudeBot, and PerplexityBot llms.txt : Missing entirely Schema Markup : Only basic Organization schema, no Article or FAQ markup Content Structure : Long-form content buried answers under lengthy introductions Author Signals : No author b