From Hype to Product: How AI Is Being Used Today

For years, we talked about artificial intelligence as a promise, and over the last two years in the era of LLMs… AI has stopped being the protagonist and has become invisible infrastructure. Today we don’t see it as “AI”, it becomes invisible and already forms part of our interactions and experiences without us noticing. This means when an app understands what you need before you search, when a recommendation hits the mark effortlessly, or when a decision happens in real time without an explicit interface. In this article, we explore some concrete examples of how artificial intelligence is moving from hype to product, and the patterns that are starting to emerge. 💄Sephora Transforms User Experience with AI in ChatGPT Image Reference: https://newsroom.sephora.com Sephora, a global leader in premium beauty products, has launched its app within ChatGPT, currently in a pilot phase in the United States. Participating users can receive personalized beauty product recommendations by linking t