From Beta to Bedrock: Build Products that Stick.

As a product builder over too many years to mention, I've lost count of the number of times I've seen promising ideas go from zero to hero in a few weeks, only to fizzle out within months. Financial products, which is the field I work in, are no exception. With people’s real hard-earned money on the line, user expectations running high, and a crowded market, it's tempting to throw as many features at the wall as possible and hope something sticks. But this approach is a recipe for disaster. Here's why: The pitfalls of feature-first development When you start building a financial product from the ground up, or are migrating existing customer journeys from paper or telephony channels onto online banking or mobile apps, it's easy to get caught up in the excitement of creating new features. You might think, "If I can just add one more thing that solves this particular user problem, they'll love me!" But what happens when you inevitably hit a roadblock because the narcs (your security team!