Finding the right social media platform as a game developer: X, Threads, Bluesky or Mastodon

For many indie developers and small studios, social media is still one of the most important tools for visibility. Whether you want to share development progress, build a community, or promote your release, platforms like X, Threads, Bluesky and Mastodon can help you reach players and other developers. However, the social media landscape has changed a lot in the last few years. New platforms appeared, communities moved around, and algorithms behave differently depending on where you post. For developers, the big question is simple. Where should you spend your time? In this article we look at four platforms that are currently relevant for developers. We compare their audiences, demographics and user distribution. Then we look at which platform works best depending on your goals. Quick comparison: Which social media platform is best for game developers? Platform Strength Weakness Best content X Strong developer community Hard to grow followers Short videos, funny clips Threads High reach