FAQ content vs FAQ schema — what actually helps more for SEO today?

While working on AllInOneTools , I’ve been thinking about FAQ sections from an SEO + AI perspective. Earlier, the common advice was: 👉 Add FAQ schema to get rich results. But now with AI Overviews and answer-based search , things feel different. Because AI seems to care more about: • clear questions • simple answers • structured content Not just schema markup. So now I’m wondering: 👉 Is the real value in the content itself , not the schema? From what I’ve seen: • FAQ content helps with understanding + context • Schema helps with formatting + visibility But AI might prioritize: 👉 clarity over markup Now I’m curious 👇 What do you think matters more today? • Well-written FAQ content • FAQ schema markup • Or both equally? Have you seen any real difference in results? Would love to hear real experiences.