Discovery Chain Benchmark: 13 AI Models, 96% Recognition Rate

How well do AI systems recognize your business? We tested it. 13 AI models. 50 company websites. One clear answer: Most businesses are practically invisible to AI. The Experiment We analyzed 50 company websites -- from craft businesses to medical practices to tech startups. Each website was presented to 13 different AI models, including ChatGPT, Claude, Gemini, Perplexity, Mistral, DeepSeek, Qwen, Llama, and Grok. The question to each model: "What does [company name] do? Describe the company, its services, and its location." The Results Recognition Rate by Website Configuration Configuration Recognition Rate Accuracy HTML only (no schema) 28% Low — often wrong industry or location HTML + JSON-LD 54% Medium — basic data correct, details missing HTML + JSON-LD + llms.txt 78% High — services and USP recognized Complete Discovery Chain 96% Very high — precise description What is the "Discovery Chain"? The Discovery Chain is the complete set of machine-readable files an AI system needs to u