Designing Games With AI: Creative Partner or Creative Risk? - (Feb 2026)

AI tools have never been easier for the average person to use. Everywhere we go, AI has been woven into the tools and platforms we interact with daily. Even a simple Google search produces an AI-generated answer before traditional website links appear. Artificial intelligence is no longer experimental, it is embedded in everyday life. This raises an important question: how are the creative members of society making use of it? In this post, I will summarize a research paper by Sultan A. Alharthi that explores how professional game designers are leveraging generative AI, and how they perceive its role in the gaming industry. Before diving into the research, it is important to understand the technology itself. What is Generative AI? Generative AI is a form of artificial intelligence that creates new content, text, images, audio, code, or even 3D models, based on patterns it has learned from massive datasets. Unlike traditional AI systems that focus on classification or prediction (for exa