
Day 3: 60+ cold DMs, 2 replies, 0 paying customers and here's what I'm learning
I'm building an accessibility scanner that finds WCAG 2.2 violations and generates AI code fixes for each one. No overlay widgets, no expensive consultants — just the specific code changes your site needs. To get my first customers, I've been scanning UK web agency websites and DMing the founders with their specific violation data. Not "hey I built a cool tool" but their actual problems on their actual site. Here's what 3 days of cold outreach looks like with zero budget: 60+ personalised DMs sent. Every single one includes a scan of the founder's own website — violation count, severity, specific issues like "26 images missing alt text" or "47 elements failing colour contrast." 2 replies. One "not interested." One CEO seemed interested so we will see how that goes. 0 paying customers. What I've learned so far: "I found 7 violations on your site, got the report with code fixes, want it?" converts way better than "I built a tool, try it yourself at mysite.com." The first version gives th
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