DApp Funnel Analytics): How to Use Onchain Analytics to Analyze User Journeys

Traditional Web2 funnel analytics crumbles when faced with blockchain data. Wallet connections, multi-chain interactions, and on-chain transactions create new touchpoints that traditional analytics tools can't track or understand. DApp funnel analysis bridges this gap. It provides a complete view of user journeys from their first website visit to onchain conversions in web3. Unlike conventional analytics, it connects off-chain engagement with on-chain behaviour, revealing the true path users take through your product. This comprehensive guide will show you how to implement effective DApp funnel analysis. You'll learn to identify critical drop-off points, optimise user experiences across chains, and use tools like Formo to track the complete customer journey. By the end, you'll know to transform passive visitors into engaged, retained users. What is DApp Funnel Analysis? Funnel analysis is a method of visualising user behaviour across sequential steps leading to conversion. It shows how