Canonical tag mistakes in WordPress sites before launch

Part of the series: WordPress Pre-Launch Technical Checks When reviewing a WordPress site before launch, there are a few technical signals that are easy to overlook. One of them is the canonical tag. It’s not something you see on the page, so it often gets less attention than it should. In practice, this tag plays a key role in how search engines interpret the structure of the site. If it’s not configured properly, different URLs can end up competing with each other without anyone noticing. Before delivering a project, it’s usually worth checking that canonical behavior is clean and consistent across the site. What the canonical tag actually does The canonical tag lives in the HTML head and tells search engines which version of a page should be treated as the main one. A typical example looks like this: <link rel="canonical" href="https://example.com/page/" /> It might seem like a small detail, but it helps avoid situations where multiple URLs point to the same content without a clear