Building SEO for a Baby Name Site: What Actually Works in 2026

I've been building BabyNamePick.com for about a month. Here's what I've learned about SEO for a content-heavy niche site. The Numbers So Far 1900+ baby names from 46 cultural origins 117 blog posts 50 category pages 26 letter index pages 1900+ individual name pages Total indexed pages: growing steadily in Google Search Console. What Worked 1. Programmatic Pages Every name gets its own page ( /name/theodore , /name/amaia ). Every category gets a page ( /irish , /basque ). Every letter gets a page ( /letter/a ). This creates thousands of indexable URLs from structured data. 2. Long-Form Blog Content 117 blog posts covering everything from names meaning star to Basque baby names . Each post targets a specific search intent. 3. Internal Linking Every blog post links to related posts, category pages, and individual name pages. Every name page links back to its category. This creates a dense internal link graph. 4. Niche Coverage Most baby name sites cover the same 10 origins. We cover 46 —