Building in public #5: The dashboard

Writers need useful information, not just a simple statement like "you earned $500 this month." I've been thinking about this a lot lately. Adsloty's booking process works well, and money transfers correctly. But when a writer logs in, what do they see? A list of bookings and a number. That's not enough information. If you make money from your newsletter by selling ad slots, you need to know more about how it works. Which sponsors return for more ads? Is your average booking amount increasing or decreasing? Are you turning down too many requests? Which months are busy, and which are slow? Without this information, it's hard to make informed decisions. You can't set better prices if you don't know your conversion rate. You can't plan your schedule without seeing seasonal trends. You can't negotiate with a returning sponsor if you don’t realize they’ve spent $3,000 with you over six months. So, I created the dashboard I would want if I were running a newsletter. Revenue analytics When a