Building an Open Source, Agent Friendly Mobile Engagement Tool
Over the past few weeks I have been spending a lot of time talking with mobile app makers. Most of them are small teams, sometimes just one or two developers. Despite the team size, many of these apps have users from all over the world. One thing became clear very quickly during those conversations. Small teams usually do not have great tools for user engagement. Large companies often rely on complex systems like Braze or similar platforms. Those tools can be powerful, but they are often too heavy for small teams. They require a lot of setup, dedicated dashboards, and a marketing workflow that many product focused teams simply do not have. Because of this, many developers end up doing one of the following. They send a few manual push notifications. They build a very simple system internally. Or they do nothing at all. But at the same time, these teams are building amazing products. Many of them have strong communities and loyal users. It felt clear to us that small teams deserve better
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