Building an Ads SDK Without Mediation (Flutter + Web)

Building an Ads SDK Without Mediation (Flutter + Web) Most ad SDKs today rely heavily on mediation layers. I decided to build one without it. The Problem with Mediation Mediation sounds good in theory — multiple networks, optimized revenue. But in reality, it introduces problems: Limited control over ad delivery Hidden logic affecting performance Forced layouts and UI restrictions Revenue inefficiencies due to middle layers As a developer, you don’t really control: how ads are shown when they are shown how traffic is routed What I Built Instead I built a platform-independent Ads SDK combined with a Smart Links infrastructure. The idea was simple: Give full control back to developers. Core features: No mediation layer Direct ad delivery system Fully customizable UI components Smart routing based on: device geo language context Built for Flutter, Web, and desktop environments Architecture Overview At the core is a decision engine that handles: Traffic routing Ad selection Validation & fr