Building a Quiz Site That Gets 6 Pages/Session: The Architecture Behind quiz.thicket.sh

We built a quiz site nobody asked for. Then something weird happened: users started averaging 6 pages per session . The industry benchmark for quiz sites is around 2 pages per session. We're 3x that — without popups, without email gates, without "see your results" tricks. Here's the architecture behind it, and why I think the engagement numbers make sense. What quiz.thicket.sh actually is It's a collection of knowledge quizzes across our topic verticals: finance, fitness, nutrition, productivity. Each quiz is 10-15 questions with real explanations after each answer — not just "correct!" but why the answer is correct, with context. The site is built on Next.js, fully SSR, deployed to Netlify. No accounts. No email required. No tracking beyond basic GA4. The architecture quiz.thicket.sh/ [category]/ # fitness, finance, nutrition, etc. [slug]/ # individual quiz pages page.tsx # SSR quiz component questions.ts # quiz data + explanations Each quiz is a standalone page. The quiz engine is a