Building a Greenwashing Scanner for EU Green Claims Directive Compliance

Building a Greenwashing Scanner for EU Green Claims Directive Compliance The EU's Green Claims Directive (ECGT) will require companies to substantiate any environmental claims they make. "Eco-friendly," "green," "sustainable" — these words will need scientific backing or face penalties. We built Greenwashing Checker to help companies scan their websites for problematic green claims before regulators do. The Problem Greenwashing is everywhere: 53% of environmental claims in the EU are vague or misleading (European Commission study) Companies use terms like "carbon neutral" without clear methodology Marketing teams don't always know which claims require substantiation The ECGT introduces fines up to 4% of annual turnover How the Scanner Works 1. URL Scanning Enter a URL, and the scanner: Fetches the page content Analyzes text for green claims and environmental keywords Cross-references against the ECGT's list of banned generic terms Identifies claims that need substantiation 2. Claim Cla