Bragging About Killing Jobs Is a Bad Look. It's Also Bad Strategy.

An AI video startup posted something to the effect of 'we ended jobs' and seemed surprised when people got angry about it. The backlash was predictable. What's less predictable is why any company would think this framing was a good idea in the first place. Not as a PR calculation, but as a business thesis. Celebrating the elimination of human work as a feature, not a bug, tells you something about how a founder sees the world. It also tells you something about how short their planning horizon is. Because here's the thing: the humans you just 'ended' are also your potential customers, your support staff, your contractors, and the people who recommend software to their employers. Burning them publicly, for sport, is not a growth strategy. What Actually Happened The company in question makes AI-generated video content. The specific boast, as reported by The Register, was that their technology had effectively made certain video production jobs obsolete. They said the quiet part loud. A lot