Audience Insights, Wallet Labels, and proven frameworks to know your users better

gm, builders! 👋 Here’s your roundup of this week's onchain news and growth insights. Highlights: New Feature: Audience Insights Updates: Wallet Profile Platform Upgrades Wallet Labels: The Ultimate Guide to Identifying and Understanding Your Web3 Users Mastering Web3 Audiences: Proven Strategies, Tools, and Frameworks to Understand and Engage Web3 Weekly Recap New Feature: Audience Insights Get a complete picture of your users with detailed analytics: ARPU (Average Revenue Per User) User lifecycle (new, returning, power users) Top apps, tokens, and chains by user count & value Understand who your users are - and what they do onchain. Learn more Updates: Wallet Profile Platform Upgrades We’re rolling out major upgrades to Formo’s wallet profile pipeline and datasets - with improved coverage across chains, apps, and tokens. Improvements & Fixes Added install instructions for Next.js (app & page router) Added Next.js page router example code See users’ apps, tokens, and chains on the user