Adobe and NVIDIA Promise to “Reinvent Creativity” — but Mostly in Future Tense

Adobe and NVIDIA rolled out yet another self-congratulatory “strategic partnership,” promising to “accelerate AI-powered creation, production, and personalization” — corporate speak that translates roughly to: we’re going to spend a lot of money, use a lot of buzzwords, and maybe, someday, deliver something vaguely resembling the next generation of Adobe Firefly models and so-called agentic workflows.