Adaptation as a Process: Linda Hutcheon's Theory and New Media

This article provides an in-depth analysis of Linda Hutcheon's theory of adaptation, which views this phenomenon not as simple replication but rather as a dynamic process of transformation between media. The text explores key concepts such as palimpsests and three modes of audience engagement: telling, showing, and interacting. The authors examine how contemporary digital culture and new media are transforming the way we experience stories, emphasizing immersion and worldbuilding. Drawing on the concepts of Marie-Laure Ryan and Gérard Genette, the article explains the shift from linear narratives to the complex, interactive universes of video games and transmedia franchises. It is a compendium of knowledge for those interested in the evolution of storytelling in the age of digital technologies.