A Founder's Guide to Crypto Marketing Strategy

Marketing in Web3 feels different because it is different. The playbooks from Web2, focused on clicks and conversions, don't always translate to a world built on community ownership and onchain activity. For founders and onchain builders, this presents a unique opportunity. A smart Web3 marketing strategy can build a strong, loyal community and drive sustainable growth in ways that traditional marketing cannot. This guide is for you, the onchain builder. Learn to build a crypto-native marketing strategy with our guide for founders in DeFi and crypto. Discover crypto marketing tools, tactics, and metrics to grow your onchain apps and protocols. This complete guide covers everything from setting the right goals and choosing effective tactics to using the best crypto marketing tools. You will learn how to assess your project's marketing maturity, set meaningful goals, acquire users, and measure what truly matters onchain. Why Marketing Matters in Crypto Before diving into tactics, it's im